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History Break: Welch’s Way Temperance advertising and Welches Grape Juice Company
August 17, 2022 @ 12:00 pm - 1:00 pm
This history break will explore the social movement that brought the 21st amendment, prohibition. Alcoholism rose in the latter half of the nineteenth century, which triggered a resurgence of the temperance movement. Women’s organizations such as the Woman’s Christian Temperance Union (WCTU), these women sought to cleanse not only their households of intoxicating beverages but society more broadly. The WCTU formed unions on every scale from international to local neighborhoods to convince people to give up alcohol in exchange for non-alcoholic beverages such as water, soda, and fruit juices. Latching on to the rhetoric, companies such as Welch’s Grape Juice and Coca-Cola marketed themselves as ideal replacements for alcohol. Come and learn about the movement behind prohibition and enjoy a refreshing beverage.
Can’t make it in person join us over Zoom by following the link below
